Case Study-Shippit Company-Free-Samples for Students-Myassignment

Question: Discuss about the Case Study-Shippit Company. Answer: Introduction This is a report, which throws light on an emerging company, which looks promising and can become a multinational company in the near future. The company that has been chosen for the report is named Shippit. Shippit is a start up company that has been established in the year of 2014 and has its headquarters in Pyrmont (Shippit., 2017). The report includes the background of the company, the product and the target market, macro environment and micro environment analysis of the company. Background Shippit is a start up company, which has used innovative ways to establish their business in the market. The company acts as an intermediary between the companies and the consumer and provides extraordinary services on both the sides. The company offers various packages where the customers are allowed to choose among the various delivery systems. The tracking system developed by the company is very unique and customers can use multiple trackers to track the whereabouts of their respective packages (Swan Swan, 2017). The company provides very fast delivery services and they do all the bargaining for the consumers to make sure that the consumers save the desired amount of money for the project. The company joins the retailers with the traditional courier services, which helps to speed up the delivery processes for the retailer. The retailer saves a lot of money on transportation and the quality of service offered by Shippit is of utmost quality. This innovative idea of becoming a seco nd line of distributor among the retailer and the traditional parcel services is helped the company grow so fast and become one of the most promising upcoming companies in Australia (Swan Swan, 2017). Pest analysis Political The political stability of Australia is good and the economy of the country is growing at a rapid rate. There are less numbers of barriers and the laws related to shipping quite liberal for the country (Brindley, 2017). The legal laws of the country will not cause any hindrance for the company and the political environment is working in the favour of Shippit. Economic The market economy of the country is very good and ecommerce has flourished which has increased the demand of shipping. The market economy is growing at an unimaginable rate and the demand of the e commerce in the country is expected to increase even more (Yao Minner, 2017). This will act as a benefit for the company and at the same time attracts the attention of multinational companies in the market who has the ability to diversify their business portfolio. Social The social market trends show that more and more consumers are buying products from the online medium, which has increased the demand for the logistics companies (Attaran, 2017). This market will eventually become more popular and the company has established a good reputation in the market, which will act as an advantage for the company. Technological Globalization has lead to the advancement of technology and Australia has been making improvements in this filed. However, the main objective of the company is to make the operations simpler for their customers and the company has made efforts to use path-breaking technology to provide them with live tracking platforms (Turkulainen Swink, 2017). SWOT analysis Strength Weakness Opportunities Threat Good reputation Workforce is skilled Innovation Company has been supplied with surplus of funds Less competition in the market Relatively new brand Market penetration is less Expansion in other regions International expansion Up gradation of the existing technology Presence of other big companies New entrants in the same market Existing substitutes in the market The swot analysis of the company shows that the company is in a promising condition right now and they have developed a good reputation in the market. The employees for the company are very skilled and the company has been able to maintain the operational output. The innovative ways the company executes has grabbed the attention of many investors and the company currently has surplus of funds (Jali, Abas Ariffin, 2017). The availability of capital for Shippit will help them to achieve their goals and objectives within a short period. Moreover, there are less number of companies in this genre so the competition in the market of the company is less. However, the company is relatively new and they have a long way to go, they will have to increase the penetration by expanding their businesses to other parts of Australia (Turkulainen Swink, 2017). The company also has the opportunity to expand their business at an international level because of the surplus funds available to them. Howev er, there are large companies who can act as a substitute for the business so the company will have to make sure that they maintain goodwill and image of the brand. Business Model There are lot of conventional business models but the company needs a unique business model to improve their growth in the market. Freemium Model is a model, which is apt for companies who offer business and personal services though the online medium. This model allows the company to provide bare minimum service at minimum cost where as the addition services will be provided taking adequate cost. The company maintains a simple cloud platform, which provides efficient service to the company, and at the same time they have the option of providing variety of services according to the needs of the consumers. Recommendations The company has been able to capture the market because of the fact they have kept the procedure for the consumers as simple as possible. The company will have to keep on doing the same thing as it the unique selling proposition for Shippit. The cloud based shipping system used by the company is very simple for the consumers to understand for the consumers. Thus, the company should maintain this factor even if they have to change the structure of the organization. Thus, it can be concluded from the report that innovation is providing start up companies with competitive advantage in the market. Moreover, the consumers are ready for something new and simple, the companies who will be able to identify the need of the consumers and capitalize on with the help of innovation will gain competitive advantage in the long run. Thus, it can be determined that Shippit is in a good position in the market and they should keep on integrating their overall process of supply chain so that they can create a stronger and better business model. References Attaran, M. (2017). Additive Manufacturing: The Most Promising Technology to Alter the Supply Chain and Logistics.Journal of Service Science and Management,10(03), 189. Brindley, C. (Ed.). (2017).Supply chain risk. Taylor Francis. Jali, M. N., Abas, Z., Ariffin, A. S. (2017). Social Innovation in the context of Strategic Knowledge Management Processes for Supply Chain Performance Enhancement.International Journal of Supply Chain Management,6(1), 233-237 Shippit. (2017).Shippit.Shippit.com. Retrieved 1 August 2017, from https://www.shippit.com/ Swan, D., Swan, D. (2017).Shippit hopes $3m delivers goods.Theaustralian.com.au. Retrieved 1 August 2017, from https://www.theaustralian.com.au/business/technology/shippit-is-parcelled-up-ready-for-series-a-capital-delivery/news-story/9a4a8e4a6dac190e7616261f13565738 Swan, D., Swan, D. (2017).Shippit says no to extra cash.Theaustralian.com.au. Retrieved 1 August 2017, from https://www.theaustralian.com.au/business/technology/shippit-says-no-to-extra-funding-in-latest-raise/news-story/9049019e1c191fde4603a5bed17ebb14 Turkulainen, V., Swink, M. L. (2017). Supply chain personnel as knowledge resources for innovationa contingency view.Journal of Supply Chain Management,53(3), 41-59. Yao, M., Minner, S. (2017). Review of multi-supplier inventory models in supply chain management: An update.